Category Archives: Personal Trainer Education

Handicapping The 2016 FILEX Fitness Convention

Handicapping FILEX 2016

It’s almost that time of year again, the 2016 FILEX Fitness Conference is just around the corner, so it’s time for me to put out my “Handicapping the FILEX Convention” blog post. This is something I’ve been doing for the last few years, but in case you’ve not read one of them before, I’ll just give you a heads up before you read any further. I’m more of a trainer geek and not a huge group-x guy. Nothing against group exercise, but I just want you to be aware that my picks typically sway towards the personal training side of things.

One of the hardest things I found when I first started attending conferences 15 years ago was picking sessions. This is where the idea of this blog post came from – to share with you which sessions I will attend, or I’m thinking about going to based on my experience over the years.

So without further ado – let’s jump in!

FRIDAY 1st Session

FILEX 2016 Friday Session 1 Presenters

FILEX starts off with a bang with some really good sessions to pick from in the very first time slot. You’ve got a couple of industry legends in here starting with Dr. Len Kravitz with the “Physiology of HIIT.” He always goes really deep into the science of exercise, so if you like to get geeky, this will be great session.

You’ve also got Mike Fitch and his “Get Inverted: the power of the perfect handstand” session. That will be a great session if you do a lot of body weight stuff. Then, you also have Douglas Heel’s “Every Session Counts: How simple testing can guide your workout.” Douglas puts a lot of stuff that tends to be a little bit outside of mainstream, but I think it’s great to see a different perspective. For me, I’ll probably be at Peter Twist’s session. I think he’s an industry legend and he’s someone that I’ve been following since I first got in the industry. I’m lucky enough to call him a good friend now, so I’ll be at his session, “GAME-iification: 1-on-1 and Partner Training.”

FRIDAY 2nd Session

FILEX 2016 Friday Session 2 Presenters

This time slot also has a lot of great people in it which will make it a tough one to pick. You have Bobby Cappuccio, “Genius: Making your membership recession-proof.” In the PT department, there are a bunch of great sessions. You have Tony Boutagy, “Fat loss essentials that every PT needs to know.” Tony knows a ton about fat loss, so if that’s what you’re looking to do, his session would be beneficial to go to. Really excited to see that Lee Burton and the functional movement screen is over at FILEX this year. His first session is the “Secrets of core training: The backside.” I’ve watched the DVD; tremendous amount of information there.

You also have Andrew Chadwick doing a great TRX Rip Training workout session. Then, you have Dr. Emily Splichal, and she’s doing her “Barefoot baby-boomers,” which I think would be an amazing session really diving deep into how to get those older clients barefoot, and the actual benefits of it. For me, it will be a toss-up between 2 sessions; Dr. Perry Nickelston’s “Stop playing for second place,” and Dan Henderson’s “Mastering battle ropes.” You’ll probably find me in either Perry’s session or Dan’s session.

FRIDAY 3rd Session

FILEX 2016 Friday Session 3 Presenters

This time slot is one of my easiest picks because it will be my first session of FILEX called, “Becoming a ‘booty’ builder,” so if you train a lot of women or just want to know how to better train that backside, I can guarantee you’ll get a lot of info here. Now if I weren’t teaching in this session, I would be at 1 of 2 sessions: either Mark McKean’s session on “Instability training,” or Michol Dalcourt’s, “Deadlifts and deadshifts” session. I think there’s a lot of myths surrounding inability training and with Mark being a real science-based guy, I think he’ll provide a ton of great information. But if you’ve never seem Michol then his session will give you some new perspectives for sure. I’ve seen that session a couple of times and always had some really great takeaways.

FRIDAY 4th Session

FILEX 2016 Friday Session 4 Presenters

Last time slot of the day and you’ve got a bunch of great sessions to pick from. We’ve got 2 sessions talking about barriers. You have Douglas Heel, “Break through barriers by giving the body what it wants.” Then you have Bobby Cappuccio with, “Overcoming barriers for clients’ success.” If you want to look at how to actually break through those barriers and get more from your clients, definitely one of those would be a great session.

If you’d prefer to be more active, Lee Burton has another one of his “Functional Movement Systems” sessions; it’s called “First move well, then move often” (I’m a huge proponent of that saying). But for me, I will most likely jump into one of these 2 sessions: Michael Cunico‘s “Training the corporate athlete,” or Andrew Chadwick’s “The forgotten plane of motion.” Corporate training is something that’s really blown up in the US, and I think that it’s going to get bigger and bigger here in Australia. But if I feel like moving, I’m going to go with Chaddy because I know it will be a really in-depth session with a lot of little knowledge bombs in there.


SATURDAY 1st Session

FILEX 2016 Saturday Session 1 Presenters

Hopefully you will be well behaved on the first night so you can make it to this session. If you need to sharpen your business acumen, then I would go and see Marin and Michael with their session “Cha-ching! How to keep the coins rolling in when you’re not at work.” Pretty excited to see Marin speaking, as this is his first time at FILEX. I know he has an awesome studio in Sydney, so he’ll have some great information to share. This time slot makes it a tough decision for me because you have Paul Taylor who’s one of my favourites, and he’s only got 1 session, and that’s going to be at the “PT Breakfast: Clash of the thought leaders.” He’s doing his “Is personal training truly delivering on its promise.” It’s him and Douglas Heel. Between those 2 sessions, it’s going to be a tough one there.

Then, you also have Ian O’Dwyer, who’s a legend here in Australia, doing his, “The shoulder: a more complete view.” If you want to get a bit science-y, and you work with women, you probably want to go see Dr Len Kravitz’s “Women, hormone metabolism energy expenditure: unravelling a complex puzzle.”

Next session.

SATURDAY 2nd Session

FILEX 2016 Saturday Session 2 Presenters

This time slot is another easy choice for me since I’ll be teaching “The evolution of core training,” but I’m bummed out because there are 4 other sessions I would like to see.

If I wasn’t teaching in this time slot, I honestly don’t know who I would go see; it would be a coin toss. You have Michol Dalcourt’s “TGU – The benefits of ground to standing exercises.” Then you have Dr. Emily Splichal, “The barefoot BARE workout.” Now that would be funny to see me in there doing a bare workout, wouldn’t it? Then, you have Peter Twist with “GAME-ification of boot camps.” He’s always got some awesome ideas on how to train groups of athletes.

Then you have Nardia Norman, and she’s got, “Plan, execute, profit: The ultimate small group blueprint.” If you are new to small group training, or you’re just thinking about putting it on, then that’s probably where you want to be. Like I said, this is a hard session to pick from. Fortunately or unfortunately, I don’t have to make a decision because we’ll be having a blast in my session!

SATURDAY 3rd Session

FILEX 2016 Saturday Session 3 Presenters

After you’ve had some lunch and explored the tradeshow it’s time for some great sessions. Looking at business stuff you can’t pass up Justin Tamsett. He has a session that will go for two time slots: “Fitness Business Management in 2016.” If you’re in management, you want to learn from the best, and Justin is hands down one of the best out there.

If you’re looking at doing something a little bit more active, you’ve got some great choices again. You got Michol Dalcourt with “Successful aging exercise selection and program design.” Baby-boomers are a huge untapped market in our industry and I believe we need to really look at how to serve them better, so this is a must-attend if you train the over 50 market. Then, you have, “HIIT or MISS?” with Karen Baldwin and Jan Hutnan. I know this will be a great session because there’s a lot of misinformation about HIIT out there. Or if you want to learn a bit more about muscle imbalances, Ulrik Larsen is speaking about “The 5 muscle imbalances that are injuring your clients.”

For me, I’m going to go see Dan Henderson’s “Multi-directional kettlebell movements.” I think that will be a great session with some awesome new ideas.

SATURDAY 4th Session

FILEX 2016 Saturday Session 4 Presenters

Hopefully now that we are winding down day two you still have some energy left over because there are still some great sessions to attend. In this one, you’ve got John Polley and his, “Endless outdoors” session. John does some amazing work over in WA with a lot of outdoor beach sessions, so I know he’ll have a ton of great exercise and great things to show you. You also have Dr. Perry Nickelston, with “Movement patterns for stability and mobility.” I’m a huge fan of Perry’s, so I think that’s where you’ll find me.

SATURDAY 5th Session

FILEX 2016 Saturday Session 5 Presenters

Hang in there – last session of the day and you’ve got a couple of industry legends to choose from. You have Peter Twist, “Mindset Before Muscle: Coaching Yourself to Greatness.” Again, I’m a huge fan of Peter’s. That’s probably where I will be.

And you also have Helen Vanderburg, another legend and she’s teaching “Bodyweight RX: 3rd edition.” But just to make things harder, Dr Emily has her, “Small nerve stimulation: the future of proprioception training.” This is something that I know Emily has been working hard on over the last 12-plus months so there will be some great new info here. So no matter how you look at it, you’ve got 3 amazing presenters to pick from here.


 SUNDAY 1st Session

FILEX 2016 Sunday Session 1 Presenters

As a presenter, the early Sunday morning is the dreaded session because many of you get a little wild come Saturday night! But I’m going to give you a couple of reasons to get up early! First up Mel Dos Remedios is talking about, “The 5 keys of effective PT management,” so if you have a team that you manage, that would definitely be a session you want to check out. Another great session from Michol Dalcourt, “More than one ‘strong’: Developing different types of strength.” Definitely a great session to go to get some new ideas. Then, we have Manuela Berchtold doing her very first session at FILEX, which is awesome. She’s doing, “Snowfitness: Getting clients ski and snowboard fit.” Manuela is an expert and has a facility up in the ski hills in Australia. So if you work with anyone who is an active skier or snowboarder, then she will teach you exactly what you need to do with them.

SUNDAY 2nd Session

FILEX 2016 Sunday Session 2 Presenters

This is definitely the toughest time slot of the day for me to pick, so It will probably be a game time decision. This time slot has 2 amazing female presenters: Nardia Norman with “Female fitness 2.0: A fresh approach to strength training for women;” and Emily Splichal with, “Run injury-free! Understanding impact forces.” Then, you have Dr. Perry teaching, “Can’t get stronger? Check the neck.” I’ve seen him do part of that presentation. Awesome stuff. If you work with people who have neck issues, then that’s probably where you want to go.

If you’re looking at getting a little bit more active, “Perfect, powerful PLYOMETRIC performance,” with Peter Twist is a session I attended last year in the US and it’s awesome, awesome stuff if you do plyos with your clients.

SUNDAY 3rd Session

FILEX 2016 Sunday Session 3 Presenters

Make sure to grab a coffee at lunch if you’re feeling tired because there are still some great sessions! If you want to improve on your sales, then you need to go see Steve Jensen, “Your one chance to close the sale.” Steve is an amazing sales guy and will teach you a ton. Definitely head to that session. I know I won’t be there, again because this is one of the easiest sessions for me to pick since I’ll be teaching my last session of the weekend, “Building bulletproof boomers.” If you work with the over-50 demographic, then you need to be in that session.

You’ve also got Peter Twist and his, “Ignite the Ab, Glute and Core powerhouse” session; if you want to get active, that’s a great one. I would probably say if I wasn’t teaching in this time block, I would be at Dr. Perry‘s, “Big toe mojo.” There’s a lot of stuff that the big toe can have an affect on the rest of your body, so I’m sure I would geek out a bit in this session.

SUNDAY Last Session

FILEX 2016 Sunday Session 4 Presenters

I know, I know… boo-hoo, FILEX is one session away from being over for another year; but don’t worry, you can still end it with a bang! If you’ve worked out way too much, you’re tired, you need a break, then go and see Bobby Cappuccio’s, “The neuroscience of change.” That’s probably the session I’ll be in because I love Bobby’s approach. If you still want to get a little bit more active, you’ve got 2 other awesome sessions. You’ve got Mike Fitch, and his, “Improve sling systems with Animal Flow.” If you’re not familiar with animal flow, you need to check that out. If you want to take your TRX knowledge to the next level, go see my buddy Andrew Chadwick with his “TRX advanced movement training circuits.” You’ll get a ton of great, great exercise you can start implementing with your clients.

So that wraps up this years Handicapping of FILEX. If you’re going to be at FILEX keep your eye out and make sure to come and say hello!

Handicapping IDEA World 2015

IDEA World Collage 3

Every year before I head over to speak at IDEA World, I whip up a summary of my picks for the convention. Choosing your sessions is always the most difficult part of going to any convention.

And since IDEA World is the largest fitness convention in the entire United States and they bring in the best presenters in the industry, this could potentially be the hardest one to pick your sessions. Although the Perform Better summits are always extremely difficult too!

NOTE: This are my personal preferences, and does not mean that other sessions are not worth going to. These would just be my choices.

 

TWEET THIS

 

So this is the 2015 version of “Handicapping the IDEA World Fitness Convention”.

 

Wednesday – Preconference Sessions

IDEA World Fitness Convention 2015

If you’re going to start IDEA World early, then I’d either attend the TRX Functional Training Course or Book Yourself Solid.

After Fraser tell me at FILEX all about the massive revamp that they have been working on for the TRX Course, I know this would be a day well spent! That, and the fact that my boy Michael Piercy is teaching it, you can’t go wrong.

Although I was not able to listen to Shannon’s session at IDEA PTI West (I had a session in the same time slot) I was lucky enough to spend a little bit of time with Michael Port (the author of Book Yourself Solid) at FILEX last year. His information is great, and is very applicable to fitness. Something most people don’t realise is he actually worked in fitness centers for a number of years!

 

Thursday

Block C (7-7:45am)

IDEA World Fitness Convention 2015

If you’re going to start early and get a workout in I’d either be headed to Dan McDonogh’s TRX Flow session, Shannon Fable & Brett Klika’s Rookie Rumble or check out Jeremy Shore & Aimee Nicotera’s D-Max POWER session.   Dan is an awesome presenter, and with his new position at Under Armour who knows how many chances you’ll get to attend a session run by him. If this is your first time going to IDEA World, then make sure you attend the Rookie Rumble.

 

Block D (8:10-10am)

IDEA World Fitness Convention 2015

This time block has two huge leader in the fitness industry, so it’s a tough call between Mark Verstegen and John Berardi. I can guarantee I’ll be in Mark’s EXOS: Every Day is Game Day session because he’s one of my favourite presenters to listen to. So when I get a chance, I jump on the opportunity to listen to him speak. But John’s Precision Nutrition: How to Fix a Broken Diet is a great session as well, and will be filled with excellent information no doubt.

Block F (2-3:50pm)

IDEA World Fitness Convention 2015

There are 3 presentations that stand out to me in this session, but it will really come down to what will serve your clients the best to which one you choose here. Lenny Parracino’s 3-D Flexibility and Strength and Cassidy Phillips Myosfascial Compression Techniques sessions will both be outstanding choices if you’re trying to get your clients to move better. And I know from experience they are both extremely knowledgeable presenters who always share great information.

But if you’re training baby boomers then make sure to get to Cody Sipe’s Functional Power for the Older Adult session. I’m actually off to speak Cody’s Functional Aging Summit this weekend and can tell you first hand that when it comes to this demographic he really knows his stuff!

 

Block G (4:10-5:40pm)

IDEA World Fitness Convention 2015

After a full day of learning you might find you need a little pick me up and you’ve got 3 great choices if you want to move.

TRX Obstacle Race Training with Fraser Quelch
LTS: LeBOOT with Marc Lebert
Coaching Chaos – The Multidirectional Athlete with John Sinclair

But if you feel like getting your learn on a little bit more, you can either check out John Berardi’s The Complete Fitness Professional: Use Your Passion for Fitness to Create a Successful Career or Brett Klika’s Small-Group Training- What’s Next? I had the chance to sit through Brett’s talk at IDEA PTI West and if you’re training in groups you will get a lot of great info from this session. I’ll be sitting in on John’s talk because I heard a lot of great feedback after he did this same talk at IDEA PTI East this year.

 

Friday

Block H (8-9:50am)

IDEA World Fitness Convention 2015

After a full day one you’ll get a bit of a sleep in, but Friday starts with a couple great options. Perry Nickleston is someone who I’ve been following for a few years and never had the chance to see him in person so I’m looking forward to checking out his Performance Movement Taping session.   But if this isn’t you’re thing Cody Sipe has another session, but this time it’s on the business side of attracting boomers (Explode Your Business with Mature Clients).

 

Block I (10:10-12pm)

IDEA World Fitness Convention 2015

Back in February I was able to sit in and participate in Brett Klika & Craig Valency’s Reshaping Youth Fitness session and they have a wealth of knowledge to share! If you train children or have any desire to then this is a must attend session because mark my words, Brett & Craig will be the go to experts when it comes to youth training in the next few years.

Since I’ve been to their session I’m going to check out Brent Gallagher’s Think Inside the Box lecture. I was lucky enough to hear Brent speak at Club Industry in Chicago last year and he definitely has some unique approaches worth listening to. We’ve since become friends, so getting to know him even better I know he’s got a boat load to share.

 

Block J (2:15-4:05pm)

IDEA World Fitness Convention 2015

This time slot has one of the first people I followed when I became a personal trainer, Peter Twist and his How to Safely Introduce Plyometrics into Your Clients Routines. Whenever I can get to see one of Twister’s session I will always jump in. But you’ve also got Sue Hitzmann’s Strategies to Stop Joint Pain workshop in this time slot you could check out. Sue’s an extremely smart woman, so if you’ve got clients (or you personally) struggle with joint pain, this might be your best choice.

You’ve also got a lecture by Amanda Vogel called Social Media Tips for Your Fitness Career that would be well worth going to. No doubt she’ll be sharing some great, easy to implement tips that will help you present yourself the right way via your social media.

Block K (4:30-5:51pm)

IDEA World Fitness Convention 2015

You’re either going to get hit with a massive hit of energy or copious amounts of knowledge bombs in this time slot. If you’re feeling like being motivated and energized you can hit the Sweat It Out with the Masters session with Julie Arney, Amy Dixon & Todd Durkin for three times the energy. Maybe you’d rather do some booty and core, so you’ll want to join Marc Lebert for his LTS: Metabolic Shape Shifter session. Or check out Brett Klika’s fast and furious session 5 Minute Body Weight Super Circuits. But no matter which of these you choose, be prepared to sweat!

If you’d prefer to exercise your brain, then you’ve got two great speakers to choose from. Either jump into Rachel Cosgrove’s How To Be The CEO of Your Career in the Fitness Industry or Chris Mohr’s 10 Eating Strategies to Get Even Your Most Stubborn Clients Out of Their Rut. Go with your gut here, because one of these will speak to you more than the other I’m sure.

 

Block L (7:30-9:20am)

IDEA World Fitness Convention 2015

Bright and early I finally have my first session, Become a Booty Builder, so hopefully I see a few of you in that one (I know it’s almost full at the time of writing this). If you’re not in my session and you’ve never seen Greg Roskopf speak before, do yourself a favour and go check out his An In-Depth Look at Corrective Exercise session.

Two other great options in this time slot are Michael Piercy’s TRX: Multimodality Circuits or Michelle Felzmann’s Functional Fascia for Group Exercise session.

 

Block M (9:40-11:30am)

IDEA World Fitness Convention 2015

 

This time slot is an easy choice for me because I’ll be sitting in on Todd Durkin’s Explode Your Sales to Record Levels lecture. Even though TD is known for his high energy workouts, what most don’t realise is what a tremendously successful businessman he is. So when TD talks business I listen.
But if you’re feeling like getting active go check out the dynamic duo of Amy Dixon and Douglas Brooks in BOSU Plyo Power. But if you haven’t used the TRX RIP much then Fraser’s TRX Secret’s for Successful RIP Training will be well worth your time.

 

Block N (1:45-3:35pm)

IDEA World Fitness Convention 2015

 

This would be the hardest time slot of the weekend for me to pick if it wasn’t for one small thing…that I’m part of a panel called Social Media: Money Maker or Time Waster with Amanda Vogel, Amanda Patterson & Katy Widrick.

To say I was devastated to see that Greg Roskopf’s other session was here is an understatement. That makes it 2 conferences this year we’re both at and we speak in the same time slots. Needless to say, his session Isolation vs. Integration is well worth going to.

Another session I was bummed out to see was here is TRX Advanced Suspension Training with Dan McDonogh & Chris Frankel. I’ve seen Chris once before and he is smarter than most in the industry, so always great to learn from, let alone teaming up with Dan.

A couple other sessions I would go to if I weren’t speaking at the same time:

Fascia Gone Wild with Bill & Valorie Sonnemaker
Insights Into Functional Training with Chuck Wolf
The Benefits of Ground to Standing Exercises with Pete McCall
Constructing a Personal Training Business with Troy Fontana
Nutrition in the News – The Truth Behind the Media Headlines with Chris Mohr

See, I told you there are a lot of great sessions in this time slot!

 

Block O (4-5:30pm)

IDEA World Fitness Convention 2015

What better way to end Saturday then with a high energy, motivating session with Todd Durkin in his appropriately titled Energy Explosion! session. One other session that interests me is with Brent Brookbush called Breaking the Cycle of Dysfunction. I’ve never heard Brent speak, but have read a number of articles which are really good.

 

Block P (7:30-9:20am)

IDEA World Fitness Convention 2015

If you didn’t hit the LA night life too hard the night before then maybe I’ll see you in my session Good to Great: Personal Training 2.0. This is my favourite workshop this year at IDEA World with what I think is a lot of essential information that most trainers don’t know (or use).

But if I wasn’t speaking, I would most definitely be in Pat Rigsby’s Building the Ultimate Training Business session. Pat is not only a great guy, he’s very bright when it comes to business. So if you need to work on your business, get to Pat’s session.

 

Block Q (9:40-11:30am)

IDEA World Fitness Convention 2015

I know, I know…IDEA World 2015 is almost over but you can end it on a high with me in my The Ultimate Body Weight Workout session. This was a hit at the FILEX fitness convention in Australia, so what better way to end here in LA.

You’ve also got Chuck Wolf’s Regression Before Progression session, which is a concept that I think most fit pros could get better at. It’s easy to advance exercises, but not also so easy to regress them. So if you feel you want to improve in this area, Chuck is one of the best!

Or you could go see the pocket rocket Amanda Mittleman’s Sedentary to Superhero: Unleash Success lecture that I know will be great! So you really can’t lose in this time slot.

 

And there you have it, my rundown of the IDEA World 2015 Fitness Convention! If you’re going to be there, make sure to come up and say hi, I absolutely love meeting new people!

 

Handicapping IDEA Personal Trainer Institute West 2015

IDEA Personal Trainer Institute 2015

After presenting at the IDEA PT Institute East event a few weeks ago, I can tell you that I’m pretty excited about coming back and speaking at the West event next month. It was such a great event with so many passionate fit pros there, I know that the West event will be the same.

I’m also looking forward to my first ever trip to Seattle! It’s been a place I’ve been wanting to visit for quite some time, so excited to finally get there and got check out the famous Fish Market.

So just like I did for the East event, I’ll share which sessions I would be going to if I were you. The best thing about this list is that I’ve already seen some of these presentations, so I can actually tell you first hand.

But remember, I’ve never been a group exercise guy so my recommendations may slightly sway towards more of the training and business sessions.

Friday 8:45-11:35am

IDEA Personal Trainer Institute West 2015

If you want to start your day off moving you’ve got 2 options; Dan McDonogh (TRX: Advanced Suspension Training) or Martin Rooney (Training for Warriors-What Is It?). Both Dan and Martin are amazing presenters and will leave you fired up for the rest of the day. If you train any baby boomers, you’re going to want to check out Cody Sipe’s Functional Circuits for Aging Clients. Cody is one of the most knowledgeable people in the industry when it comes to this demographic and always has great info to share. But if your inner “trainer geek” wants to come out, you’ve got to go see Chuck Wolf’s Maximize the Big Movement Rocks presentation. I sat through part of this at the East event and as always Chuck uncovers some great strategies that you can start to use with your clients.

 

Friday 11:50-1:05pm

There are a couple of training sessions at this time slot, but I would take this time to grab lunch and go into one of the sessions starting at 12:30pm.

 

Friday 12:30-1:45pm

IDEA Personal Trainer Institute West 2015

If you’ve never had the chance to check out Marc Lebert, then you’ve gotta attend his LTS: The NEW Cool Tools and Programming for Boot Camps and Group Training session. Not only is Marc a great presenter, but he was also born in the same town as me (which I only just found out at the East event). But if you’re looking at fine-tuning your business skills, go see Trina Gray’s 1-2 Punch! LIVE and ONLINE Training session. Trina is a superstar business woman who has a TON to share, so get to this session and your business will thank you!

Friday 2:00-3:50pm

IDEA Personal Trainer Institute West 2015

This is the first time slot of the convention that is too hard to pick. You’ve got Peter Twist (Sport Conditioning Goes Group Take 2), Brett Klika (Small Group Training-What’s Next?), Michol Dalcourt (Recovery Based Strategies in Program Design) and Douglas Brooks, Amy Dixon & Casey Stutzman (Out of Bounds-Ultimate Functional Training). I was able to sit in both Michol’s session and Brett’s session so I know these are both great. And I’ve never been in a session of Peter’s that wasn’t great. So basically, no matter which one you pick, you’re a winner.

 

Friday 4:05-5:55pm

IDEA Personal Trainer Institute West 2015

This is the easiest pick on the day for where I’ll be, as it’s my first session of the convention (Gluteus to the Max-Ultimate Glute Training). This was a sold out session at East, so hopefully I’ll have a full house for this one. But you’ve also got some other great sessions to pick from here. Dan McDonogh, Amy Dixon, Cody Sipe and Chuck Wolf all have sessions in this time slot that I know will be great, but if I weren’t speaking I’d be checking out Mike Robertson’s R7 Approach to Program Design session.

 

Saturday 8:45am-11:35amIDEA Personal Trainer Institute West 2015

Saturday starts off with some great presentations from some top notch presenters. If you’re looking at getting a bit more business knowledge be sure to check out Amanda Vogel’s Fitness Writing session or Shannon Fable’s Strategic Self-Promotion session. If you’d rather get active, you can’t go wrong with either Michol’s Reconditioning Dysfunctional Movement session or Peter Twist’s session on plyometric training, which I sat through at PTI East. If you work with pre or post natal clients, then you need to go see Krista Popowych in this time slot.

 

Saturday 11:50-1:05pm

IDEA Personal Trainer Institute West 2015

No matter which session you pick here you’re a winner, but if you want some great quick training circuits you’ll love Brett Klika’s 5 minute body weight super circuits session. If you want a bit more business go see Sherri McMillan’s Sell to Survive and Thrive.

 

Saturday 12:30-1:45pm

IDEA Personal Trainer Institute West 2015

If you just finished lunch and want to get moving you’ve got two options. Either experience Martin Rooney’s Hurricane Training or join Peter Twist to Blast Your Abs, Glutes and Core.

 

Saturday 2:00-4:50pm

IDEA Personal Trainer Institute West 2015

I’ll be presenting my Training Baby Boomer’s session here, but there are a number of other great presenters in this time slot. If you work within the youth fitness world you MUST go see Re-Shaping Youth Fitness with Craig Valency and Brett Klika.   Bobby Cappuccio always has great presentations, so if you’re looking at boosting income, this may be the session for you. If not Marc Coronel is always an energetic and entertaining presenter and it may be of use to do some myofascial work after a couple hectic days! But if you want to geek out a bit, check out either Lenny Parracino’s Assessment and Programming for the Spine Complex or Dr Len Kravitz’s 10 Pillars to Burn Calories and Boost Fat Metabolism.

 

Saturday 5:05pm-6:35pm

IDEA Personal Trainer Institute West 2015

This is a no brainer for me, as I’ll be sitting down to listen to Martin Rooney’s Connect and Engage with Your Small Group Clients session. Another great session looks to be from Fabio Comana on Prep and Recovery-New Ideas in Programming Success. But if you want a more active session, Amy Dixon always has great workouts.

 

Sunday 8:00-9:50am

IDEA Personal Trainer Institute West 2015

Even though I’m sure you were out “networking” until late, it’s definitely worth getting up early grabbing a coffee and sitting in on one of two sessions to start the day. Sue Hitzmann’s What You Don’t Know About Fascia is Hurting Your Clients goes into some deep science on fascia and will definitely open your eyes. But you may want to skip hers and learn more about Heart Rate Variability with Dr Len Kravitz and Trisha VanDusseldorp, especially if you don’t really know much about this powerful tool.

 

Sunday 10:05-11:55am

IDEA Personal Trainer Institute West 2015

I guess I’ll get to end the PTI West convention with a bang since that’s when I’ve got my last session, The New Evolution of Core Training. This proves the old saying, save the best for last is true…haha. But if you decide to not attend my session (don’t worry, we’ll still be friends), you’ve got some other great options, especially if you want to look deeper into dysfunction or injury prevention. If I wasn’t presenting I’d probably be sitting in on Lenny Parracino or Sue Hitzmann’s session here.

Well there you have it, my run down of the IDEA Personal Trainer Institute West convention. And if you’re going to be there, make sure to come up and introduce yourself to me! I always love meeting other passionate fit pros.

I’d love to here in the comments section below which sessions you’re most looking forward to attending!

Handicapping IDEA PT Institute East 2015

IDEA Fitness Convention

If you’re headed to IDEA PT Institute East in Alexandria in a few weeks I’m sure that you’ve already got your schedule all picked out. But I know when I first started going to conventions in my early days; I always made a few last minute changes!
And hopefully you’re as excited as I am to be going. This is my first year at the PT Institute event, and from what I’ve been told, it’s an amazing event. Now, with 4 of my own sessions to teach, I’m a bit limited with what sessions I can go to, but I’m going to handicap the whole event and give you my top picks.

*** Disclaimer: I’m a trainer geek, so you my recommendations will be leaning towards those sessions over the group exercise type session. This is just my opinion, but I would love to hear which one’s you’re most excited to attend ***

Wednesday 8:45am-11:35amIDEA Fitness Convention

Straight away your faced with an all-star line up of options! You’ve got great presenters like Fraser Quelch, Martin Rooney, Peter Twist, Cody Sipe, Sherri McMillan, Marc Coronel, Christopher Mohr, all of which are good friends so I know that they can bring it. But you’ve also got Greg Roskopf and Len Kravitz who are 2 extraordinarily smart guys! You really can’t go wrong with this time slot, but I’ll be going with Martin Rooney if I’m still feeling a bit of jetlag (Martin you better bring it) or Greg Roskopf because I missed his presentation at IDEA World last year. But seriously, whatever one you pick here, you’ve got a winner.

Wednesday 11:50-1:05pm
IDEA Fitness Convention

There is no doubt that I’ll be in session 123: Building Social Media Muscle, where I’ll be sharing some of my favourite strategies that I’ve used with clients like Michol Dalcourt and Todd Durkin. Since I can’t really miss my own session, it’s a pretty easy decision. But if I wasn’t speaking, I would probably go check out Sergeant Ken in his SandBell Master Boot Camp.

 

Wednesday 12:30pm-1:45pm

IDEA Fitness Convention

If you want to get a workout in, join Fraser at the TRX: Partner Fusion Workout. You’ll probably see me over in Michol Dalcourt’s How to Develop Agile Strength session, but Marc Lebert’s LTS: The NEW Cool Tools and Programming of Boot Camps and Group Training session intrigues me. So I guess if I’m not with Michol, you’ll see me with Marc!

Wednesday 2-3:50pm

IDEA Fitness Convention
This time slots looks like a prime spot for me to “get my geek on”. With Doug Gray, Len Kravitz, Christopher Mohr and Rodney Corn & Greg Roskopf all having sessions on, it’s a tough call. Since I’ll be spending the following weekend hanging out with Christopher, I know I can pick his mind about his talk then. And although Len is always great I think it’s going to be a toss up between Doug Gray and Rodney Corn & Gret Roskopf’s sessions.

For those who don’t want to get their geek on like me, go check out either Douglas Brooks, Amy Dixon & Casey Stutzman in their Out of Bounds: Ultimate Functional Training session or Mindy Mylrea & Jonathan Ross in The A to Z of HIIT.

Wednesday 4:05-5:55pm

IDEA Fitness Convention
John Berardi always has great nutrition advise to share, so if you’re booked into that one, you’re in for a treat. You’ve got 3 great active workshops with Fraser Quelch (TRX: Advanced RIP Training), Peter Twist (Sport Conditioning Goes Group, Take 2) and Michol Dalcourt (Recovery Based Strategies in Program Design), but I think I’m going to sit in on Cody Sipe’s session on Capturing the 55+ Market since we train a lot of boomers within my business.

Thursday 8:45am-11:35am

IDEA Fitness Convention

This time slot is another no brainer for where I’ll be, since I’ve got my second session; Training the Baby Boomer. But if I wasn’t presenting I’d either check out Chuck Wolf, who is a great presenter with tons of knowledge to share, or Bobby Cappuccio in his Seven Myths that Limit Your Income.

Thursday 11:50-1:05pm

IDEA Fitness Convention I’m torn in this time slot between my man Brett Klika in his 5 Minute Body Weight Super-Circuits, and super fitness entrepreneur Trina Gray with her The 1-2 Punch! LIVE and ONLINE Training. I guess I’m just going to have to see how that jetlag is coming, because if I know one thing, it’s Brett won’t let me just sit his session out on the sideline. So if I show up to his, I better be ready to work!

Thursday 12:30-1:45pm

IDEA Fitness Convention

Now you may have decided to grab lunch and wait for this time block. And if you did, let me suggest you go see Martin Rooney. If you’ve never seen Martin before you’re in for a huge treat because Martin gives 110% in every presentation he makes. And his Hurricane Training system is no joke! If not, you can’t go wrong with the living legend, Peter Twist or a bit of Trigger Point work with Marc Coronel.

Thursday 2:00-4:50pm

IDEA Fitness Convention This session is another one filled with all stars! If you want to move, Fraser’s got you covered with TRX: Multimodality High Intensiy Circuits, along with Jonathan Ross and his Obesity Makeover. If you train kids, you need to go see Brett Klika & Craig Valency and their session Re-Shaping Youth Fitness, as these 2 are pioneering youth fitness. If you’d rather get a bit geeky, you’ve got 3 great choices with Chuck Wolf (Maximize the Big Rocks), Michol Dalcourt (Reconditioning Dysfunctional Movement) or Rodney Corn (Five Strategies for Customizing Exercise Programs). You’ve also go 2 of the best female presenters around in this time slot with Trina Gray (with Kari Woodall with Hot Training Programs for Outdoor Enthusiasts) and Sherri McMiian (Mobility and Muscle Release for Runners and Athletes). But I think I’m going to check out Brian Richey and his Scapular Stability session. As you can see, you’ve got more than enough choices in this time slot!

Thursday 5:05-6:35pm

IDEA Fitness Convention
Hmmm…..I think I’ll go to The New Evolution of Core Training with Scott Rawcliffe in this time slot. But if you’re a group exercise person you might want to check out Amy Dixon with BOSU: HIIT Metabolic Challenge. And if I wasn’t speaking in this time slot, there is no doubt I would be at Martin Rooney’s Connect and Engage with Your Small Group Clients.

Friday 8-9:50am

IDEA Fitness Convention

This couldn’t have been planned any better…..Friday and my Gluteus to the Max-Ultimate Glute Training session is on! C’mon, who doesn’t want their glutes looking good for the weekend.   But if you don’t want to learn the secrets to having buns of steel, then you might want to check out Sue Hitzmann with her Simple Solutions for Shoulder and Pelvic Instability and Pain session. Sue is a great presenter and knows her stuff!

Friday 10:05-11:55am

IDEA Fitness Convention If my body is still functioning, I’ve got some great choices in this time slot. With so many great presenters you can’t go wrong with any of these! If you’re going to geek out; you’ll want to finish the convention with either Michol Dalcourt (Joint Integrity and Injury Prevention), Sue Hitzmann (What You Don’t Know About Fascia Is Hurting Your Clients) or Chuck Wolf (Golf Mechanics and Functional Correctives). But if you want to get active go check out Brett Klika’s Small Group Training-What’s Next? session. Since I’ve not had a chance to see Casey Stutzman, I think I may check out his session.

If you’re coming to Alexandria for PT Institute, make sure to come and find me and introduce yourself!  I always look forward the chance to meet so many other passionate fit pros!  And if even if you’re not, I’ve got a little something special for you below!

Training Splits

Periodization for Personal Trainers

Without getting caught up in the semantics of periodization, there are 4 basic training splits that most personal trainers use:

  • Total Body
  • Upper/Lower Split
  • Push Pull Split
  • Body Part Split

 

Each has it’s own advantages and disadvantages, but what we use with the majority of clients in our business (yes, I’ve got a partner in crime) is a total body approach. The main reason behind this is that most of our clients come to us to lose weight, and we find that this works best.
But beyond what we’ve seen with our own clients, I wanted to share a couple of research studies that back up what we’re doing before I go into exactly how we break our programs down.

This study compared 2 groups training with the same volume per muscle per week (3 sets performed once per week vs 1 set performed 3 times per week). And what they found was the group that trained only 1 day per week only achieved only a 62% strength improvement and less addition of muscle mass compared to the 3 times per week group.

 

McLester et al, Journal of Strength and Conditioning Research, 2000, 14(3), 273-281
This next paper concluded that 2-3 days a week per muscle group was optimal for hypertrophy.

Wernbom et al, Sports Med. 2007;37(3):225-64

 

Our training approach for most clients combine strength training sessions with metabolic resistance training sessions, with almost all of our clients getting in at least 2 of each on a weekly basis. This is not the approach we take with athletes or with most of our older population clients (60+), although we do have a fair few 60 year olds who actually do.

We use a few different variations of how we structured our training programs (which I’ve include at the end of this article for you to download) but I’m going to go through 3 basic templates for you here. So if you like these and feel they would work with your clients, then by all means copy them or tweak them to fit your training clients. I think we can learn A LOT from looking at how other people we respect train their clients, and that’s exactly why I talk to as many people as I can about how they structure their programs and more importantly why. I’ll also purchase other people’s ebooks or products to have an in depth look at their thought process behind their programs.

The more you look at different programs, the more you realise that there are a lot of similarities between them all.   With just their little tweaks or changes, which are usually based on the demographic, they work with.

So here are 3 that we’ve used over the years:

Template #1:

A1. Knee Dominant
A2. Pull
A3. Core/Mobility Exercise

B1. Hip Dominant
B2. Push
B3. Core/Mobility Exercise

Template #2:

Program A                                          Program B

A1. Squat                                            A1. Vertical Hip Dominant
A2. Vertical Pull                                  A2. Vertical Push
A3. Core                                             A3. Core

B1. Lunge/Single Leg                         B1. Horizontal Hip Dominant
B2. Horizontal Pull                            B2. Horizontal Push
B3. Carry                                           B3. Carry

Template #3:

A1. Squat                                            A1. Hinge
A2. Pull                                               A2. Push

B1. Lunge                                           B1. Complex/Combo Exercise
B2. Complex/Combo Exercise            B2. Complex/Combo Exercise
B3. Core                                             B3. Core
B4. Emotional Exercise                       B4. Emotional Exercise

 

Hope you find these helpful and you can download my top 5 Training Templates below:

Periodization Methods Simplified

Workout Periodization

Just like there’s more than one way to skin a cat, there’s also a number of methods that you can use to structure training programs for your clients. And even though I’m sure there’s probably at least 27 arguments being had at this very moment, on the Internet, about which is the best method, that’s not what this blog post is about.

 

The goal is of this post is to go over 4 common periodization methods and allow you to pick which one works best for your clients. As long as you can justify why you’re using the method you are then that’s all that matters. It’s when you blindly copy or just use a style of training without knowing the “why” that you run into trouble.

SEQUENTIAL METHOD

The Sequential method is also known as the Linear or Traditional method and uses specific intervals of time in order to develop a singular goal. With this method you basically increase the training intensity while decreasing the training volume over time, and focusing one strength quality.

Within this method, you have 2 styles; the long linear and the short linear approach. The long linear works well for beginners, general fitness or in the rehabilitative setting. While the short linear approach is more about fixing any shortcomings of the long linear approach and only last 1-3 weeks.

The typical phases in this method as laid out by the NSCA are; preparation, hypertrophy, strength, power, competition and active rest.

 

UNDULATION METHOD

With this method you’re doing several different workouts in a repeating cycle, with emphasis on using different rep ranges, exercises or both. The reason behind alternating the emphasis every few weeks is to help prevent the body from hitting plateaus or falling into a rut.

This is a wave like approach which typically uses one of two 2 methods; the long undulating method and the short undulating method.
With the long undulating method each wave lasts roughly 3-4 weeks, while the short undulating method uses weeks of accumulation followed by weeks of intensification. The short undulating method’s biggest advantage is it prevents overtraining much more than the long method.

3 Methods of Undulating Periodization:

Daily Undulating Periodization – rotate between different workouts over a weekly cycle.

Weekly Undulating Periodization – wave like cycle changes in the stress every week

The Pendulum Cycle – alternating back and forth between a strength emphasis and a hypertrophy emphasis every 2-4 weeks. (This is a very common method used by many fit pros for general population clients)

 

CONCURRENT METHOD

In the concurrent method you train multiple qualities simultaneously in a given time period. The most recognised form of concurrent training is the conjugate method, which was popularised by Louie Simmons of Westside Barbell.

Westside Barbell

The conjugate method of training is broken up into 3 main components; the max effort method, the repetition method, and the dynamic effort method. I won’t go any deeper than that, as there are so many other great articles on the conjugate method (www.elitefts.com or www.westside-barbell.com/)

The concurrent method would also be the method of choice for serious Crossfit athletes, because they need to train all the strength qualities.

 

BLOCK PERIODIZATION

This is probably the most well known method in which you use a linear series of blocks that focus on several abilities at once. In each meso-cycle block there is usually a focus on one dominant quality, and possibly a secondary focus on another quality. This is the preferred method of training by numerous high level athletes.

There are 3 main types of meso-cycle blocks:

Accumulation (4 weeks) – This cycle focuses on the basics like general aerobic endurance, muscle strength and movement patterns in general.

Intensification (4 weeks) – This cycle focuses on developing more specific abilities like anaerobic endurance, specialised muscular endurance and event specific technique.

Realization (2 weeks) – This is the pre-competition cycle, which will emphasise qualities like maximum speed and recovery prior to the event.

So there you have it, a run down of the 4 most common periodization methods and how they are structured. Hopefully you’ve either found another method to start using or this post have further solidified why you use the method you do.

3 Things Rick Mayo’s Taught Me Besides Fashion

Rick Mayo Fitness Business

If you’ve never had the chance to see Rick, put this on your list of things to do this year. And it shouldn’t be too hard because it seems like he’s at a different fitness event every other weekend.

I met Rick a couple of years ago and to say that he’s helped me with my business is a massive understatement. When it comes to business coaches in the fitness industry there seems to be very few who get high praise on a consistent basis. Well I’ve never heard a bad word said about Rick or what he teaches. Not one person. So that should tell you something.

There have been numerous things I’ve learned from Rick, but I’m going to share the top 3 today. And you would think that Rick being one of the stunt bike rider in a DMX music video would be in the top 3 but sadly it’s not.

 

Think Like a Consultant

If I had a dollar for every trainer I’ve heard say I’m not good at “sales” I’d be a thousandaire. Seriously! But something that resonated with me and has helped a number of other trainers I’ve spoke with is to change the way you think of the sales session.

If someone paid you $500 to do a consultation with them on how to best reach their fitness goals would you feel uncomfortable or like you couldn’t do it? Of course not! So why do you feel the same way with a prospective client? I’m sure a client’s lifetime spend with you is well over $500, but the only difference is that they haven’t paid you yet.

Start thinking like a consultant when you sit down to talk with a prospective client and you’ll be amazed at how differently you approach the entire process. You are offering tremendous value by assessing them, finding out their goals and then giving them a recommendation on how to achieve it based on your numerous years of experience and wealth of knowledge.

Change this one thought and you might just find out that you’re a pretty damn good salesperson!

Adding Layers to What You Offer

This was a game changer for my business. When you set up your training business this way, no one can compete with you. You’re in a class of your own.
By simple adding layers to what we do we were able to increase revenue over 30% while cutting down the number of hours we worked. And no this isn’t one of those all too often claims you hear from other business coaches like; learn how to earn $100k per year working less than 20 hours a week.

I could go on about the details but Rick shared it all when I had him on the podcast, so if you haven’t listened to it check it out HERE. Rick will gives a complete rundown of what your different layers are and exactly how to structure you layers.

 

Show Them What They Want

You would think that this one is common sense, but unfortunately it’s not. When you’re taking a prospect around your facility you don’t need to show them everything! Focus on the reason they came to check out your place.

If a powerlifter comes in for a tour why would you show them the inner/outer thigh machine? But I guess if you still have one of those, you’ve got bigger issues than you tour. If a woman comes in with a goal of losing weight but is afraid of getting “too bulky” do you think showing her that you have dumbbells that go up to 100lbs is going to make her feel like your facility is the right place for her?

Instead, point out all the equipment and features on your facility that relate directly to their goals. By doing this you’re showing them that this is the place for them to go to get their result. Plus, it leaves you more time to talk about their goals and build rapport rather than showing them every piece of equipment in the gym.

So like I said at the start, if you haven’t seem Rick speak I can’t recommend him highly enough. You’ll be hard pressed to find anyone give more real valuable information in their presentations than what he does. Oh and if you’ve made it this far, Rick actually wasn’t in a DMX video. But he is an avid biker and I figure if you didn’t take the 5 minutes to read the whole article you’ll go see Rick anyways just to see the guy in the DMX video.

 

What Our Potential Clients ACTUALLY See’s (it’s not what you think)

Do your potential clients actually see what you do as anything different than one of those cheap $50/month bootcamps or the spin class at the commercial gym (which they don’t pay any additional fee for)? From the outside looking in, all the fitness consumer see’s is a group of people getting sweaty. And one’s a heck of a lot cheaper than the other!

Price Wars…….

larp-battleWith more personal trainers and gyms popping up every week we are seeing a dangerous trend emerging in the fitness field, and that is price-cutting. Too many fitness businesses are starting to compete on price. They continually lower their prices thinking that if they get their prices low enough, none of the other fitness businesses will be able to compete with them. And from the outside looking in, our potential clients may not see any difference between the structured programming that you’ve put together to ensure them results, and the one size fits all workout of the day.

And they may never know that there is a huge difference, unless you can get them in front of you and educate them on what they need to be doing. But how in the heck do you do this when your prices are so much higher?

Group Training to the Rescue

Superhero-failIf you have not introduced some sort of group training into your business, you are going to miss the boat and your business will suffer. I’m not saying that 1-on-1 training is dead, but you need to have an offer for people who cannot or are not yet ready to spend big bucks on fitness. And from a business stand point; this is one major advantage of group training. It allows you to offer people a low hanging piece of fruit to pick and sample to see if they like it. We sometimes forget that fitness is an acquired taste, and not everyone is going to fall in love after their first bite. As we all know, sometimes that first bite can have the bitter taste of lactic acid and DOMS.

This is what a lot of potential clients think of fitness!

bitter-face

”From the outside looking in, all the fitness consumer see’s is a group of people getting sweaty”
Tweet This Out!

But if they eat it enough, and we know they’ll love it!

But if you can offer a new client the chance to come back and try a few more pieces of your fitness fruit, they are going to realize that it’s not always going to wake up the next day and feel every last muscle in their body. They will start to get hooked on those endorphins that they had read about in the latest magazine article.

The Fitness Experience

Do you offer some sort of trial or short term membership so that potential clients can try it out for under $100? Something where they will have the chance to come in numerous times over a 2 to 4 week period and acquire the taste of fitness? This is an essential offering in today’s competitive fitness market, but it’s a hard thing to do if you only offer 1-on-1 training. So if you’re not offering this service you may want to take some time and look at it.

But I Love 1-on-1 Training

If you love doing 1-on-1 training, I’m not saying you have to stop doing it, or stop making it your main service. You could “upsell” a lot of these people that come in and purchase a trial group training experience into 1-on-1 training. But now you have an offer to compete with all those low priced bootcamps and gyms to at least bring those people in the door that don’t see a difference (yet!).

shareToo many trainers are getting frustrated with this shift in the market, and their business is suffering but there is a solution. And it’s as simple as putting a few group training sessions onto your schedule to help bring people in thru your doors. If you found this article helpful, please click the share button below so we can continue to grow the fitness industry on quality, not just price!

 

Ninja Facebook Marketing

Ninja-Facebook

Learn the newest “ninja Facebook marketing tactic”.

Use this one Facebook trick to get new clients.

This is something that drives me crazy. Do you really want to trick people into being your client? And the whole “ninja” thing to me, is the term people use that lack the ability to actually explain what they really mean.

As a fitness professional you should look at Facebook as an amazing opportunity to get in front of your prospective (and current clients) and help them understand your “why”. Your why is the reason people buy from you and Facebook allows you to “tell your story” day after day until they realise you are the solution to their problem.

If you’re approaching Facebook as a way use “secret tricks” to find new clients then you’re missing the point. And your content probably shows this. There is no doubt that Facebook has some great tools to help you attract new clients, but it should be used in conjunction with the rest of your marketing. Have a plan and know what the end goal of what you are doing is.

Have you mapped out a plan, with measurable goals, about how you want to use Facebook? If you’re just on there because everyone else is, then I would highly recommend you stop wasting your time. It’s exactly like we tell our clients about having goals, what can’t be measured can’t be managed. So take a moment and think about why you’re using Facebook, but please don’t say it’s to get as many likes as possible. Although it may help fill your ego, it’s not going to do anything to help improve you business.

So maybe it’s to get your fans to opt in for a free report so that you can get start to market to them via email. Maybe it’s a place for you to tell your story and let people discover your why. Or maybe it’s a place to put up online offers (but I’d warn you, you’ve got to be careful with how you sell via Facebook). Whatever it is, just make sure you have a goal.

What I like to do, and use with my social-media consulting clients, is to strategically use a combination of all of these. We might spend a couple of weeks concentrating on posting really valuable, engaging content that both educates our fans and allows them to get to know us much better. Then after building up this goodwill we will put an offer in front of them, either in the form of an upcoming program we are running, or maybe just a free resource to get their email. Then we might spend a few weeks trying to increase the number of fans on our page, targeting people who fit our demographic. And then we’ll just continue to rotate through these types of combinations.

In closing, have a goal for your Facebook page then make a plan to achieve it. And stop looking for new tricks because Facebook is all about relationship building.

Ninja-Facebook-marketing

Handicapping the 2014 IDEA World Fitness Convention

Handicapping-IDEA-World-2014.jpg-1024x819

This year’s IDEA World fitness convention in Anaheim looks to be another can’t miss event. The line up of presenters is outstanding once again, and if you’re anything like me, the only bad thing about IDEA World is trying to pick which sessions to attend. With so many great options, there’s not a single time slot that you can’t find at least a couple that you’ll want to go to.

The purpose of this blog post is to give you my personal picks based on who and what I know. But to be fully transparent, I’m not a group exercise guy so that’s why you won’t see any picks that include P90X or Les Mills (although 2 good friends, Dan McDonogh & Douglas Brooks are absolute legends of group exercise in my books). Again, this is what sessions I’m going to attend, so I’d love to hear which ones you’re digging in the comments section at the bottom!

If you know me at all, then you will know where I’ll be on Wednesday for the precon. Yup, having “A Day of IMPACT – A Life of LEADERSHIP!” with my main man Todd Durkin. I can’t think of a better way to start off such a great weekend than with Todd.

Time Block C

Block CDepending on how my body is feeling after the long flight from Australia I may not start my Thursday sessions until 8:10am. But if I’m feeling good then I will definitely start my day off with a workout with Dan McDonogh in TRX: Circuit Training (session 201). But if this is your first year attending IDEA World then you may also want to go to the IDEA Rookie Rumble (session 200) with Shannon Fable & Jeffery Scott to get the low down.

Time Block D

Block DSince Todd has a session (231:Perform Better: The Secret Sauce to Creating a WOW Training Experience!) in this time slot that’s probably were you’ll find me. But my inner geek is calling me towards Lenny Parracino’s session called Assess & Address Core Dysfunction (session 237) as well as session 234 NASM: Balance & Plyometric Training for Fall Prevention in Seniors since my training business has a percentage of Seniors we work with. So I guess this one might be a game time decision. Dr. Lenny Kravitz’s talks are always good so you might want to check his session out (238:The Physiology of High Intensity Interval Exercise). Or if you want to get a bit more active, Marc Lebert’s session (247: LTS Cool New Tools & Programming for Boot Camps and Group Ex!) would be great. He’s got some great tools and if you use them I think whenever you get a chance to learn from a product’s creator you should jump at it.

Block F

Block FThis one’s an easy pick for me. I’ll be helping out in Session 271: Metabolic Stability with my good friend Josh Henkin. The info that Josh has in this session is amazing, as I’ve been lucky enough to hear about his metabolic stability program he’s been putting together for some time now. You might also like see Cassidy Phillips (or the King of the look away airplane selfie as I like to call him) Trigger Point Performance: Injury Prevention for Multisport Training (session 273), especially if you’ve never used any Trigger Point products. They are a staple in our training business. And there’s Dr Kravitz’s talk on The Physiology of Fat Loss (session 278) and another one that caught my attention from Cody Sipe called Capturing the 55+ Market – Strategies for Explosive Growth. This is one of the time blocks where I wish I could do both, but if you’re in that market Cody definitely is an expert for this demographic.

Block G

Block GTime for the final session of day 1. If you want to end it off with a workout and energy that is off the charts go to Four Top Guns and Four Top Chicks Elite Challenge (session 312). I’ve helped out with this one every year I’ve been at IDEA World and it’s a lot of fun. If you’re looking to sharpen your Bootcamp business go see Trina Gray in Boot Camp Mania: Beyond Chants & Camo (session 311). Trina is an extremely dialled in businesswoman who doesn’t get the attention she deserves. Lots to learn from her!! But maybe you’re inner fit geek wants a bit more. If that’s the case Derrick Price’s Movement Prep-Extensibility Versus Elasticity (session 306) looks like the one I would do.

Block H

Block HIt’s time for day 2! If you want to improve your marketing I’d go to Session 411: Perform Better: R.I.P. Traditional Marketing with Todd Durkin and his marketing director Lindsey Richardson. I know their content very well and not only is it top notch but also easy to understand and use which I find is usually what stops fit pro’s from utilizing the business knowledge they gain. If you’re feeling more like a workout it’s a toss up between Sport Conditioning Goes Group! Take 2! with Peter Twist (session 404) or ViPR: Shift Training – A New Way to Lift with Michol Dalcourt (session 402). And yes, it could have something to do with them being fellow Canadians, but they are both great presenters who I always make sure to connect with and see every convention.

Block I

Block IThis time slot is one of the easiest for me to pick, since it’s the first of my three sessions. I’ve got a great workshop called The New Evolution of Core Training (session 431), which is obviously on core training. But a couple of other sessions are Lenny Parracino’s Assess & Address Shoulder Dysfunction (session 437), Cody Sipe’s Functional Circuits for Aging Clients (session 447), and Cassidy Phillips Trigger Point Performance: Get on the GRID (session 433). And if you’re in need of a workout, Dan McDonogh’s TRX Group RIP Power (session 430) will no doubt leave you energized. But of course I would love to see you in my session (wink wink). I promise you’ll know where every abdominal muscle is by the end of the session!!

Block J

Block JThis is another session where there is no choice for me. Every year I’ve helped Todd with his Boot Camp 2014 session (although the year in the title has obviously been different) and I love watching the energy and passion that comes out of all the trainers in that session. Two other workout options in this time slot are Fraser Quelch’s Training Zone Circuits (session 460), which is a pretty cool session, or Peter Twist’s Get Twisted (session 464). If you if have a business with other trainers who work for you, Sherri McMillan’s Creating Your Dream Team – Recruiting, Training and Keeping Good Personal Trainers (session 470) should have some great takeaways. The other session that really caught my eye was Fabio Comana’s NASM: Brain Fitness – Building Mental Muscle. This is a topic that is only going to continue to grow, so this could be one session to attend to stay on the cutting edge.

Block K

Block KLast session for Friday is a short one, but there are definitely some great options. If you’re a spin/bike person Douglas Brooks & Adam Reid will give you a great workout in RealRyder Indoor Cycling: Cardio Games (seesion 515). If you struggle with balance in your career then go see my buddy Brett Klika’s talk How to Change Lives Without Ruining Your Own! (session 498). If you have been sitting way too much the last two days, check out Sue Hitzmann’s Stop Joint Pain Series: Upper Body MELT. I’m really looking forward to getting some MELT kit’s to bring back with me. But, the one that’s really got me curious (and where I’ll be) is by the IDEA Faculty called How Technology is Changing the Future of Fitness (session 501). Technology is changing rapidly and if we don’t stay up to date on how to utilise it we could get left behind. Very interested in what they will share in this session.

Block L

Block LNow hopefully you won’t have spent too much time “networking” on Friday night to miss this early morning block of sessions because there are some good ones! I’ll be attending Greg Roskopf’s 608: Assessing Mobility as a Function of Stability. I attended one of Greg’s sessions for the first time over 10 years ago and loved it, so I’ll be making sure to see him again now that I’ve got a chance. If you’re looking at shaking the cobwebs out with a bit of activity check out my boy Fraser Quelch with TRX: Advanced Suspension Training. Pete Holman’s 603: From the Hip – An Exploration in Structure and Function also appeals to me, especially knowing the passion and excitement Pete brings. And if I hadn’t spent so much time with Cassidy already and him telling me all about his cold roller, it would have been a tough call in this time slot as he’s got session 604: Trigger Point Performance: Cold Myofascial Compression Techniques for Recovery.

Block M

Block MThis time slot is definitely a more hands on, active one. You’ve got 3 great sessions to chose from, so you really can’t go wrong. If you work with kids you’ve got youth conditioning expert Brett Klika with 632: Sweat and Smiles: New Ideas for Training Kids. Rodney Corn’s 635: Different PLAY for Different People is applicable to anyone who wants to add a bit of fun and some smiles to their clients face. And then you’ve got Michol’s session ViPR: Training for Multidirectional Sport if you wanted to figure out how to implement this unique tool into your clients training regime. Which ever one you chose, you’re a winner in this time slot.

Block N

Block NOne of the best talks I’ve heard in years was by What We Say Matters – The Truth About Cueing by Nick Winkelman which I saw at Perform Better last June. The content included in Nick’s session is world class and will take your coaching to a new level guaranteed. I was pretty stoked to see he was doing it this year at IDEA World, so even though I’ve seen it once I’ll be at it again. But you’ve also got another great session from both Brett Klika (672: Fun and Function: Adult Fitness Games) and Rodney Corn (674: When Emotion Meets Motion). If you’d rather get a bit more active definitely go check out 689: HALO: Basic Workout for Integrated Training. Bryce Taylor, the inventor of the HALO, sent me a unit a few months back and I’ve been playing with it and really like it so far. Great tool for both beginner and advance clients, so if you’re looking at adding another tool to your toolbox this might be the one for you.

Block O

Block ONow if I didn’t have my Gluteus to the Max: Ultimate Glute Training session in this time slot I’d be over at my good friend Anthony Carey’s session Strategic Movement and Myofascial Mobility (704). So if you want to learn how to build better booty’s come see me or if you’re more interested in improving mobility then go see Anthony. And if you’re stuck in the middle and don’t want to hurt either of our feelings, check out Amanda Vogel’s Fitness Writing: Blogs, Websites and Magazines. She’s a great writer and will definitely have some good info to share.

Block P

This is when the sadness (and hangovers) typically starts to set in. You’ve realised that IDEA World is almost finished but don’t worry there are still a couple great sessions to “get your learn on”! After grabbing a coffee and getting my stuff together I’ll pop into Chris Mohr’s 805: Nutrition in the News – The Truth Behind Media Headlines. Chris is a very honest “nutrition guy” and with so much hype and misinformation in the media I think this session is a must if you want to be able to better explain this sort of stuff to your clients. Side note: Sorry in advance Chris when I step out early, but I need to go get ready for my session.

Block Q

Block QTry to hold back the tears as it’s the very last session of the 2014 IDEA World and once again it’s me versus the evil Anthony Carey in this time slot. I’m joking. Anthony is great, just found it funny we have our sessions once again in the same time slot since I’d be in his if I didn’t have one. Anthony’s 820: Movement Variability – Training Human Software is a very interesting and cutting edge topic, as movement variability is a fairly new topic that’s getting more and more attention in the training world. My session (821: Training the Baby Boomer) is exactly what the title says, so if you train baby boomers, this is the session for you. And it’s not going to be your run of the mill information. You’re going to see exactly what you can do with older clients and I’m sure I’m going to change some of your thoughts on what they can actually do. One other interesting talk in this time slot is 824: Best Practices for Integrating Devices and Apps with Your Clients by Patrick Jak. Our society is moving more and more towards technology so would have loved to hear what he has to say on this. But maybe I’ll just have to get a preview when I visit him at Fitness Quest 10 before IDEA World.

So hopefully this helped you (instead of making your choices even harder now) to figure out who and what you’re going to attend at this years IDEA World Fitness Convention. And like I had said at the beginning, these are just the choices I would make, but I would absolutely love to hear the presenters/topics you like and are going to see. Just comment below and maybe you’ll end up changing my mind on a couple of sessions.