Category Archives: The Fit Pro Podcast

Marketing Fitness To Baby Boomers

Baby Boomer Fitness Marketing

In this episode I interview Art McDermott.  Art’s has done A LOT over his career as a fitness professional, but is now doing something very unique for fit pros.  In this episode we go deep on marketing fitness to Baby Boomers.  And if you’re not looking at trying to at least add some type of programming for this extremely underserved market, then you could be missing out on a huge opportunity.

To Find Out More About Art:

Click Here

What We Cover in This Episode:

  • Why you need to “Plant Your Flag”
  • The biggest mistakes fit pros make in their marketing
  • What words attract boomers and what words repel them
  • How to craft your first marketing piece
  • The best way to attract boomers into your facility
  • How Art used a special assessment tool to attract a never ending supply of clients
  • And much more

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Get Art’s Cheat Sheet:

Click Here to Get The Cheat Sheet

 

Find out more about the Todd Durkin Mastermind Institute CLICK HERE

     

FPP #39 with Mike Robertson on Breathing & Physical Preparation

Mike Robertson

This week I’ve on Mike Robertson on the podcast.  Mike’s has been around for over decade and has produced a ton of great information.  It’s long overdue to have him on the show and this could have easily turned into a full day of talking shop, but I decided to wrap it up after about 50 minutes as it’ was getting too close to Mike’s bedtime!

To Find Out More About Mike:

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Find Out More About Physical Preparation 101:

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What We Cover in This Episode:

  • The difference between reaching and rowing and why these need to balance out
  • Common mistakes fit pros make
  • Whether or not you should be doing assessments
  • The truth about training breathing
  • What the R7 approach is and why you need to understand this
  • And so much more

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Mentioned in the show:

Magnificent Mobility

Are you full of hot air video

Postural Restoration Institute

Find out more about the Todd Durkin Mastermind Institute CLICK HERE

 

FPP #38 – Assessments & Corrective Exercise with Joe Arko

corrective exercise

This week I’ve on Joe Arko on the podcast. Joe is a trainer, speaker and facility owner in Toronto.  He’s also the creator of the ACT (Assess-Correct-Train) workshop.

To Find Out More About Joe:

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Find Out More About ACT:

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What We Cover in This Episode:

  • Whether postural assessments transfer to movement
  • Why there isn’t “one” thing to look at when assessing
  • The common mistakes fit pros make when doing assessments
  • Joe’s 4 step approach to developing a corrective program
  • Why you shouldn’t do corrective exercise at the start of your workout
  • And so much more

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Find out more about the Todd Durkin Mastermind Institute CLICK HERE

 

The Fit Pro Podcast Episode #37 – Fitness Branding with Pat Rigsby

Pat Rigsby

This week I’ve on Pat Rigsby on the podcast. Pat’s been a leader in the fitness industry for a number of years helping a number of well known fit pros develop their business and brand. And that’s exactly what we’re going to talk about today, fitness branding. So whether you’re an industry veteran or just starting out, there is some great info in this weeks podcast.

To Find Out More About Pat:

Click Here

What We Cover in This Episode:

  • Branding essentials for fit pros
  • Defining your ideal client
  • The big mistake you’re making with getting referrals
  • Best practices for developing your unique brand
  • Pat’s simple 3 step client conversion system
  • Why you shouldn’t follow big companies and their branding style
  • The biggest fitness branding mistakes you’re probably making
  • And so much more

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Find out more about the Todd Durkin Mastermind Institute CLICK HERE

Upcoming Events:

Sydney 1 Day Workshop May 23
Functional Aging Summit June 12-13 in Phoenix
IDEA World July 15-19th in LA (save $30 with this code: CA15PIP+Rawcliffe
Facebook Client Generating Workshop June 14th Phoenix 
Facebook Client Generating Workshop July 20th LA

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Episode #36

Fat loss and paleo with Dr Chris Mohr

This week I’ve on Dr Chris Mohr on the podcast.  Doctor Mohr as he insists to be called (sarcasm) is one of the leading experts when it comes to nutrition to fitness professionals and can be seen speaking at a number of conventions every year.  He’s definitely a wealth of knowledge and does a great job of making common sense out of a field of study that is usually filled with confusion.

To Find Out More About Chris:

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What We Cover in This Episode:

  • Simple techniques to help clean up your clients diet
  • Debunking the myths of the common “fad” diets
  • The low down on the Paleo diet
  • The biggest mistakes fit pros make when giving nutritional advice
  • Where to start with nutrition with your clients
  • The grey area’s to avoid with nutrition
  • And so much more

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Episode #35

Lebert Fitness

This week I’ve on Marc Lebert on the podcast. Marc is a fitness presenter who seems to be at every major convention in the world. He’s also become a bit of an innovator as he’s brought 4 different pieces of fitness equipment to market.

To Find Out More About Marc:

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What We Cover in This Episode:

  • What you need to know before you create a piece of fitness equipment
  • Biggest lessons learned taking products to market
  • The future trends of the fitness industry
  • What’s hot right now in the fitness industry
  • The essential steps to take to prevent you from wasting money and time on your idea’s
  • The #1 thing you need to succeed in this business
  • And much, much more

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Resources Mentioned in This Episode:

The Lebert Trainer Summit
Mindset Performance Institute
Fitness Nation
Frank Medrano
NLP

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Episode #34

Jon Goodman

This week I’ve got Jonathan Goodman from the PTDC on the podcast.  Jonathan was a personal trainer who now has one of the biggest collaborative websites for fitness education on the web.  He’s helped numerous trainers around the world start online businesses, along with publishing 4 books.

To Find Out More About Jonathan:

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To Find Out More About The Personal Trainer Development Center (PTDC):

Click Here

What We Cover in This Episode:

  • The one number you need to figure out right now for success as a trainer
  • Why ebooks are not the best option to make money online
  • How to start generating new clients today
  • Tips on growing your business as a fitness professional
  • The biggest mistake most fitness professionals are making
  • How to transition to training clients online
  • And much, much more

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Resources Mentioned in This Episode:

Ignite the Fire: The Secrets to Building a Successful Personal Training Career (Revised, Updated, and Expanded)

The Personal Trainers Pocketbook

Hemingway Six Word Novel 

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Episode 33

HRV with Mike T Nelson

This week I’ve got Dr Mike T Nelson on the podcast.  Dr. Mike T. Nelson has spent 18 years of his life learning how the human body works, specifically focusing on how to properly condition it to burn fat and become stronger, more flexible, and healthier.  He’s has a PhD in Exercise Physiology, a BA in Natural Science, and an MS in Biomechanics.  He’s also an adjunct professor and a member of the American College of Sports Medicine, and he’s even been called in to share his techniques with top government agencies.

To Find Out More About Mike:

Click Here

What We Cover in This Episode:

  • What is HRV (Heart Rate Variability)
  • Who can benefit from using HRV
  • How Mike uses it with his clients
  • The best way to implement HRV with your clients
  • The common misconceptions of HRV
  • How to figure out what apps are worth the money

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Resources Mentioned in This Episode:

Mike’s Free 6 Part Video Program

Joel Jamieson

Ithlete HRV system

 

 

 LISTEN HERE:

Episode 32

Biofeedback training

This week I’ve got David Dellanave on the phone. David is the owner of Movement Minneapolis and wrote the book, Off the Floor, which he was gracious enough to give you listeners a special discount.  In this episode David tells us all about biofeedback testing and how you can easily implement it into your training.  Pretty powerful but misunderstood stuff.

To Find Out More About David:

https://www.dellanave.com/

What We Cover in This Episode:

  • What is biofeedback
  • How it works
  • How to use biofeedback with your clients
  • Misconceptions of physical culture
  • The most misunderstood exercises from the old time physical culture
  • And more!

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Resources Mentioned in This Episode:

Off The Floor Program (Fit Pro Podcast special discount)

Get Stronger Faster Program (Fit Pro Podcast special discount)

Dragon Door

Adam T Glass 

 

 

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Episode #31

Habit Change Coaching

This week’s guest is Coach Stevo. Coach Stevo has been under the mentorship of Dan John for the past couple of years, but before that he received his Masters Degree in health psychology. I met Steve at the recent Perform Better Summit in Long Beach and knew after only talking to him for a couple of minutes that I needed to get him on the show! Steve is passionate about Habit Based Coaching and is really doing a lot to push this paradigm into the mainstream of fitness and strength and conditioning. So you may have not yet heard of him, but trust me, you will be hearing more from this guy in very near future.

To Find Out More About Coach Stevo:

http://unseendegrees.com

What We Cover in This Episode:

  • How to actually motivate clients
  • Client motivation debunked
  • The best 2 tips to motivating clients
  • What behaviour change is and how to use it with clients
  • Internal vs External motivation
  • Dan John’s biggest lesson to Coach Stevo
  • The truth about whether we really can affect behaviour change

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Resources Mentioned in This Episode:

Coach Stevo’s Recommended Reading List

 The Motivate Summit “A Health & Behaviour Change Summit”

LISTEN HERE: