Category Archives: The Fit Pro Podcast

The Fit Pro Podcast with Cody Sipe

How to Train Baby Boomers

This week’s guest is Cody Sipe. Cody has a PhD, is the co founder of the Functional Aging Institute and is an associate professor at Harding University. He’s also spoke at some of the major fitness conventions like IDEA World Fitness Convention, FILEX, CanFitPro, Asia Fit, Club Industry, ICAA, ACE and was the winner of the IDEA Program Director of the Year in 2005. Cody’s passion is training baby boomers and educating fit pro’s on how to both train and market to this lucrative demographic.

To Find Out More About Cody:

www.functionalaginginstitute.com/

What We Cover in This Episode:

  • Why Fit Pro’s should take a second look at training boomers
  • The 2 myths about training boomers that drives Cody crazy
  • What you need to know, that’s not common knowledge, when training boomers
  • The key things to focus on when training boomers
  • Why training boomers and athletes are very similar
  • How to market to boomers
  • What types of media work to bring boomers into your facility
  • What to never say when marketing to this demographic

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Resources Mentioned in This Episode:

The Never Grow Old Fitness Program

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The Fit Pro Podcast with Evan Osar

Corrective Exercise Evan Osar

This week’s guest is Dr Evan Osar. Evan is the founder of Fitness Education Seminars, an education company with the mission of helping trainers and therapist recognize their role as a part of the solution to the health care crisis. An internationally renowned speaker, Dr. Osar presents for several national and international organizations including American Council on Exercise, Club Industry, ECA World Fitness, IDEA, NSCA, Perform Better, Medical Fitness Association, Asia Fit, FILEX, and the British Chiropractic Association. He specializes in bringing advanced training and rehabilitation strategies to the fitness and bodywork professional that works with the pre and post-rehabilitation and general population client.

To Find Out More About Dr Osar:

www.fitnesseducationseminars.com/

What We Cover in This Episode:

  • What is vital for all fit pro’s to know about the hip
  • Common dysfunctions of the hip
  • The 2 most common causes of low back pain (you might be surprised)
  • Why you shouldn’t do hip thrusters or deadlifts with certain clients
  • The best exercises all clients should be doing
  • How to prevent anterior shearing in the hip socket (acetabulum)
  • The 2 essential tests you should carry out on all new clients

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Resources Mentioned in This Episode:

Corrective Exercise Video Resource

Corrective Exercise Solutions book

 

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The Fit Pro Podcast with AJ Roberts

Online Marketing with AJ Roberts

This week’s guest is AJ Roberts. AJ is pretty well known in both the powerlifting world where he was a world record holder, but also the online marketing world where he works with some of the best in the world. I know you’re going to love this episode as we talk about both how to become a better fit pro, but also how to utilize the internet to expand your reach.

To Find Out More About AJ:

www.AJRoberts.com

What We Cover in This Episode:

  • Why there is a massive influx of fit pro’s heading online
  • The biggest mistakes fit pro’s make when they try to start an online business
  • Where to start for beginners
  • The Biggest myth about the online world
  • What it takes to be successful online
  • How you become a leader without even trying

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Resources Mentioned in This Episode:

Growth Hacking

The Fitpreneurs Podcast

IDEA WORLD DISCOUNT CODE: PIPCA14+RAWCLIFFE

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The Fit Pro Podcast Episode #27 with Elias Scarr

Results Fitness University

This week’s guest is Elias Scarr. Elias is the membership director for Results Fitness in Santa Clarita, CA. This episode takes a look at a lot of the stuff that Mike Wunch spoke to us about in episode #19, but from the sales/new member orientation side of things. After this episode you’ll have a great idea of how to utilize personality profiling, as they do at Results Fitness, to improve your results with both clients and your business.

To Find Out More About Elias and Results Fitness University:

www.ResultsFitnessUniversity.com

Elias on Facebook

What We Cover in This Episode:

  • How to use personality profiles to close more sales
  • The answer to the myth “Why trainers are bad at sales”
  • The 2 things to do to instantly improve your sales
  • 2 Tips to improve your marketing
  • Results Fitness referral method
  • Results Fitness #1 client getting strategy

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Perform Better Ultimate Sandbag Clean & Press Charity Challenge

IDEA WORLD DISCOUNT CODE: PIPCA14+RAWCLIFFE

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The Fit Pro Podcast with Fraser Quelch

The Fit Pro Podcast (10)

This week’s guest is Fraser Quelch. Fraser is the Head of Training and Development for TRX and is the lead educator of the TRX Suspension Training Program. Recognized as the 2012 Can Fit Pro Specialty Presenter of the Year, 2012 ECA Industry Impact Award, 2011 IDEA Program Director of the Year and 2011 ECA Innovative Program Award Fraser travels the world teaching thousands of fit pro’s every year.

To Find Out More About Fraser:

www.TRXTraining.com

Fraser on Facebook

What We Cover in This Episode:

  • Why most new members fail in the gym
  • The need for an induction process
  • Why trainers should be paying more attention to group exercise instructors
  • The SCARF model
  • How to better utilize the TRX in your training
  • Core training and what you’re missing
  • The 1 TRX and RIP Trainer exercise you need to start doing

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Resources Mentioned in This Episode:

SCARF

TRX Core Program

IDEA WORLD DISCOUNT CODE: PIPCA14+RAWCLIFFE

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Molly Galbraith on Training Females

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This week’s guest is Molly Galbraith. Molly is the co-founder of Girls Gone Strong a movement started in 2011 by seven women who wanted to change the landscape of nutrition and training information for women.  Over years Molly has competed in both figure and powerlifting, co owned her own gym and has had all kinds of “adventures” with her own health and fitness journey.  And most recently Molly released an amazing resource for training women, called The Modern Woman’s Guide to Strength Training.  I was lucky enough to get a copy ahead of time and I can’t recommend it enough!  So basically Molly’s a bad ass and if you train women you should listen up.

To Find Out More About Molly:

www.MollyGalbraith.com

What We Cover in This Episode:

  • How to Get Women to Focus on Something Other Than the Scale
  • Getting Women to Lift Heavy
  • Why Women are Fixated on the Scale
  • The Dangers of Dieting
  • How to Incorporate Challenges to Motivate your Female Clients
  • And a Ton of Other Great Info of Training Women

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Resources Mentioned in This Episode:

The Modern Woman’s Guide To Strength Training

IDEA WORLD DISCOUNT CODE: PIPCA14+RAWCLIFFE

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The Fit Pro Podcast with Daniel Henderson

The Fit Pro Podcast (8)

 

This week I’ve got my first aussie fit pro, Daniel Henderson from the Australian Institute of Kettlebells. Dan and his partner Tarek have been building up one of the best companies for continuing education here in Australia over the past 5 plus years.  Dan runs numerous workshops over here in Australia, as well as starting to speak internationally in Asia and bringing some of the great courses the AIK has there with him.

To Find Out More About Dan:

www.kettlebellinstitute.com.au

What We Cover in This Episode:

  • The biggest area of growth in the Australian Fitness Industry
  • The current state of the Australian Fitness Industry
  • The growth of the Asian Fitness Industry
  • What Dan’s learned growing an International company
  • Where successful trainers need to focus on
  • So much more

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The Perform Better Special

The Fit Pro Podcast (5)

This week I’ve done something a little bit different. If you’ve ever been to one of Perform Better’s 3 day summit’s then you know how hard it is to pick which session to go to, so this weeks show is a bit of a spin off of Mike Boyle’s Handicapping Perform article he writes every year. Last year I met Danny Jaockowicz or Danny Twoguns as most know him in Chicago. Danny is a bit of a regular and has not only attended the first 2 summits this year, but I think he’s attended all but 1 the last 3 years. Since I’ll be attending Perform Better’s Long Beach summit on August 8-10th, I decided to have Danny to share what he’s learned so far at the summits, along with the help give you some clarity on which sessions to go to. But even if you’re not going to be attending the Long Beach event there’s still some great information at the start of the show.

And don’t forget about Coach Dos’ 5th Annual Animal Shelter Pub Crawl, where all the money raised goes to the Castaic Animal Shelter in Santa Clarita. Even if you’re not going, if you want to help a great cause head over to coachdos.com to leave a donation.

Register for Perform Better Long Beach HERE

 

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The Fit Pro Podcast with Dan McDonogh

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This week’s guest is Dan McDonogh. Dan is very well known in the industry, both for his work with TRX, as well as with Les Mills and RPM. Dan is the recipient of the 2012 Group Fitness Instructor of the Year from IDEA Health and Fitness Association the founder of Rooster Racing International and is currently the Group Training & Development Manager at TRX. He is a regular presenter all over the world, and basically has a lot of knowledge to share. I was really excited to get Dan on the show!

To Find Out More About Dan:

www.danmcdonogh.com/

What We Cover in This Episode:

  • What sets you apart as a fitness professionals
  • Future trends in the Fitness Industry
  • Why you’re not as successful as you could be
  • How mastery inspires others
  • Why you should model success
  • How to find your passion
  • Tips from a world class presenter

Resources Mentioned in This Episode:

Todd Durkin

FILEX Fitness Convention

IDEA World Fitness Convention

CanFitPro Fitness Convention

Dan’s first movie appearance Rad

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The Fit Pro Podcast with Greg Justice

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EPISODE #21

This week’s guest is Greg Justice. Greg has been the industry longer than some trainers have been alive, so needless to say he’s got a lot to share.  Greg is the author of 4 books, speaks at many major conventions and is a reminder of what it takes to be a real professional in an industry that sometimes lacks professionalism.  And a little side note, Greg has one of the highest retention rates you’ll ever here, so listen carefully.

To Find Out More About Greg:

www.GregJustice.com

www.aycfit.com

www.corporatebootcampsystem.com

What We Cover in This Episode:

  • The Mindset of Great Trainers
  • The Secret to Client Retention
  • Current Professionalism in the industry
  • Finding your “Sally Field” moment
  • Building a Long Term business
  • Biggest changes in the industry in the last 4 years
  • Current Trends to pay attention to
  • Corporate Fitness

Resources Mentioned in This Episode:

Todd Durkin
Mind Over Fatter : The Psychology Of Weight Loss

Mind Your Own Fitness
Lies & Myths About Corporate Wellness

Treadside Manner: Confessions of a Serial Personal Trainer

The Ultimate Sales Machine: Turbocharge Your Business with Relentless Focus on 12 Key Strategies

IDEA World Fitness Convention Discount Code: PIPCA14+RAWCLIFFE

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