Handicapping the 2014 IDEA World Fitness Convention


This year’s IDEA World fitness convention in Anaheim looks to be another can’t miss event. The line up of presenters is outstanding once again, and if you’re anything like me, the only bad thing about IDEA World is trying to pick which sessions to attend. With so many great options, there’s not a single time slot that you can’t find at least a couple that you’ll want to go to.

The purpose of this blog post is to give you my personal picks based on who and what I know. But to be fully transparent, I’m not a group exercise guy so that’s why you won’t see any picks that include P90X or Les Mills (although 2 good friends, Dan McDonogh & Douglas Brooks are absolute legends of group exercise in my books). Again, this is what sessions I’m going to attend, so I’d love to hear which ones you’re digging in the comments section at the bottom!

If you know me at all, then you will know where I’ll be on Wednesday for the precon. Yup, having “A Day of IMPACT – A Life of LEADERSHIP!” with my main man Todd Durkin. I can’t think of a better way to start off such a great weekend than with Todd.

Time Block C

Block CDepending on how my body is feeling after the long flight from Australia I may not start my Thursday sessions until 8:10am. But if I’m feeling good then I will definitely start my day off with a workout with Dan McDonogh in TRX: Circuit Training (session 201). But if this is your first year attending IDEA World then you may also want to go to the IDEA Rookie Rumble (session 200) with Shannon Fable & Jeffery Scott to get the low down.

Time Block D

Block DSince Todd has a session (231:Perform Better: The Secret Sauce to Creating a WOW Training Experience!) in this time slot that’s probably were you’ll find me. But my inner geek is calling me towards Lenny Parracino’s session called Assess & Address Core Dysfunction (session 237) as well as session 234 NASM: Balance & Plyometric Training for Fall Prevention in Seniors since my training business has a percentage of Seniors we work with. So I guess this one might be a game time decision. Dr. Lenny Kravitz’s talks are always good so you might want to check his session out (238:The Physiology of High Intensity Interval Exercise). Or if you want to get a bit more active, Marc Lebert’s session (247: LTS Cool New Tools & Programming for Boot Camps and Group Ex!) would be great. He’s got some great tools and if you use them I think whenever you get a chance to learn from a product’s creator you should jump at it.

Block F

Block FThis one’s an easy pick for me. I’ll be helping out in Session 271: Metabolic Stability with my good friend Josh Henkin. The info that Josh has in this session is amazing, as I’ve been lucky enough to hear about his metabolic stability program he’s been putting together for some time now. You might also like see Cassidy Phillips (or the King of the look away airplane selfie as I like to call him) Trigger Point Performance: Injury Prevention for Multisport Training (session 273), especially if you’ve never used any Trigger Point products. They are a staple in our training business. And there’s Dr Kravitz’s talk on The Physiology of Fat Loss (session 278) and another one that caught my attention from Cody Sipe called Capturing the 55+ Market – Strategies for Explosive Growth. This is one of the time blocks where I wish I could do both, but if you’re in that market Cody definitely is an expert for this demographic.

Block G

Block GTime for the final session of day 1. If you want to end it off with a workout and energy that is off the charts go to Four Top Guns and Four Top Chicks Elite Challenge (session 312). I’ve helped out with this one every year I’ve been at IDEA World and it’s a lot of fun. If you’re looking to sharpen your Bootcamp business go see Trina Gray in Boot Camp Mania: Beyond Chants & Camo (session 311). Trina is an extremely dialled in businesswoman who doesn’t get the attention she deserves. Lots to learn from her!! But maybe you’re inner fit geek wants a bit more. If that’s the case Derrick Price’s Movement Prep-Extensibility Versus Elasticity (session 306) looks like the one I would do.

Block H

Block HIt’s time for day 2! If you want to improve your marketing I’d go to Session 411: Perform Better: R.I.P. Traditional Marketing with Todd Durkin and his marketing director Lindsey Richardson. I know their content very well and not only is it top notch but also easy to understand and use which I find is usually what stops fit pro’s from utilizing the business knowledge they gain. If you’re feeling more like a workout it’s a toss up between Sport Conditioning Goes Group! Take 2! with Peter Twist (session 404) or ViPR: Shift Training – A New Way to Lift with Michol Dalcourt (session 402). And yes, it could have something to do with them being fellow Canadians, but they are both great presenters who I always make sure to connect with and see every convention.

Block I

Block IThis time slot is one of the easiest for me to pick, since it’s the first of my three sessions. I’ve got a great workshop called The New Evolution of Core Training (session 431), which is obviously on core training. But a couple of other sessions are Lenny Parracino’s Assess & Address Shoulder Dysfunction (session 437), Cody Sipe’s Functional Circuits for Aging Clients (session 447), and Cassidy Phillips Trigger Point Performance: Get on the GRID (session 433). And if you’re in need of a workout, Dan McDonogh’s TRX Group RIP Power (session 430) will no doubt leave you energized. But of course I would love to see you in my session (wink wink). I promise you’ll know where every abdominal muscle is by the end of the session!!

Block J

Block JThis is another session where there is no choice for me. Every year I’ve helped Todd with his Boot Camp 2014 session (although the year in the title has obviously been different) and I love watching the energy and passion that comes out of all the trainers in that session. Two other workout options in this time slot are Fraser Quelch’s Training Zone Circuits (session 460), which is a pretty cool session, or Peter Twist’s Get Twisted (session 464). If you if have a business with other trainers who work for you, Sherri McMillan’s Creating Your Dream Team – Recruiting, Training and Keeping Good Personal Trainers (session 470) should have some great takeaways. The other session that really caught my eye was Fabio Comana’s NASM: Brain Fitness – Building Mental Muscle. This is a topic that is only going to continue to grow, so this could be one session to attend to stay on the cutting edge.

Block K

Block KLast session for Friday is a short one, but there are definitely some great options. If you’re a spin/bike person Douglas Brooks & Adam Reid will give you a great workout in RealRyder Indoor Cycling: Cardio Games (seesion 515). If you struggle with balance in your career then go see my buddy Brett Klika’s talk How to Change Lives Without Ruining Your Own! (session 498). If you have been sitting way too much the last two days, check out Sue Hitzmann’s Stop Joint Pain Series: Upper Body MELT. I’m really looking forward to getting some MELT kit’s to bring back with me. But, the one that’s really got me curious (and where I’ll be) is by the IDEA Faculty called How Technology is Changing the Future of Fitness (session 501). Technology is changing rapidly and if we don’t stay up to date on how to utilise it we could get left behind. Very interested in what they will share in this session.

Block L

Block LNow hopefully you won’t have spent too much time “networking” on Friday night to miss this early morning block of sessions because there are some good ones! I’ll be attending Greg Roskopf’s 608: Assessing Mobility as a Function of Stability. I attended one of Greg’s sessions for the first time over 10 years ago and loved it, so I’ll be making sure to see him again now that I’ve got a chance. If you’re looking at shaking the cobwebs out with a bit of activity check out my boy Fraser Quelch with TRX: Advanced Suspension Training. Pete Holman’s 603: From the Hip – An Exploration in Structure and Function also appeals to me, especially knowing the passion and excitement Pete brings. And if I hadn’t spent so much time with Cassidy already and him telling me all about his cold roller, it would have been a tough call in this time slot as he’s got session 604: Trigger Point Performance: Cold Myofascial Compression Techniques for Recovery.

Block M

Block MThis time slot is definitely a more hands on, active one. You’ve got 3 great sessions to chose from, so you really can’t go wrong. If you work with kids you’ve got youth conditioning expert Brett Klika with 632: Sweat and Smiles: New Ideas for Training Kids. Rodney Corn’s 635: Different PLAY for Different People is applicable to anyone who wants to add a bit of fun and some smiles to their clients face. And then you’ve got Michol’s session ViPR: Training for Multidirectional Sport if you wanted to figure out how to implement this unique tool into your clients training regime. Which ever one you chose, you’re a winner in this time slot.

Block N

Block NOne of the best talks I’ve heard in years was by What We Say Matters – The Truth About Cueing by Nick Winkelman which I saw at Perform Better last June. The content included in Nick’s session is world class and will take your coaching to a new level guaranteed. I was pretty stoked to see he was doing it this year at IDEA World, so even though I’ve seen it once I’ll be at it again. But you’ve also got another great session from both Brett Klika (672: Fun and Function: Adult Fitness Games) and Rodney Corn (674: When Emotion Meets Motion). If you’d rather get a bit more active definitely go check out 689: HALO: Basic Workout for Integrated Training. Bryce Taylor, the inventor of the HALO, sent me a unit a few months back and I’ve been playing with it and really like it so far. Great tool for both beginner and advance clients, so if you’re looking at adding another tool to your toolbox this might be the one for you.

Block O

Block ONow if I didn’t have my Gluteus to the Max: Ultimate Glute Training session in this time slot I’d be over at my good friend Anthony Carey’s session Strategic Movement and Myofascial Mobility (704). So if you want to learn how to build better booty’s come see me or if you’re more interested in improving mobility then go see Anthony. And if you’re stuck in the middle and don’t want to hurt either of our feelings, check out Amanda Vogel’s Fitness Writing: Blogs, Websites and Magazines. She’s a great writer and will definitely have some good info to share.

Block P

This is when the sadness (and hangovers) typically starts to set in. You’ve realised that IDEA World is almost finished but don’t worry there are still a couple great sessions to “get your learn on”! After grabbing a coffee and getting my stuff together I’ll pop into Chris Mohr’s 805: Nutrition in the News – The Truth Behind Media Headlines. Chris is a very honest “nutrition guy” and with so much hype and misinformation in the media I think this session is a must if you want to be able to better explain this sort of stuff to your clients. Side note: Sorry in advance Chris when I step out early, but I need to go get ready for my session.

Block Q

Block QTry to hold back the tears as it’s the very last session of the 2014 IDEA World and once again it’s me versus the evil Anthony Carey in this time slot. I’m joking. Anthony is great, just found it funny we have our sessions once again in the same time slot since I’d be in his if I didn’t have one. Anthony’s 820: Movement Variability – Training Human Software is a very interesting and cutting edge topic, as movement variability is a fairly new topic that’s getting more and more attention in the training world. My session (821: Training the Baby Boomer) is exactly what the title says, so if you train baby boomers, this is the session for you. And it’s not going to be your run of the mill information. You’re going to see exactly what you can do with older clients and I’m sure I’m going to change some of your thoughts on what they can actually do. One other interesting talk in this time slot is 824: Best Practices for Integrating Devices and Apps with Your Clients by Patrick Jak. Our society is moving more and more towards technology so would have loved to hear what he has to say on this. But maybe I’ll just have to get a preview when I visit him at Fitness Quest 10 before IDEA World.

So hopefully this helped you (instead of making your choices even harder now) to figure out who and what you’re going to attend at this years IDEA World Fitness Convention. And like I had said at the beginning, these are just the choices I would make, but I would absolutely love to hear the presenters/topics you like and are going to see. Just comment below and maybe you’ll end up changing my mind on a couple of sessions.