Marketing Fitness To Baby Boomers

Baby Boomer Fitness Marketing

In this episode I interview Art McDermott.  Art’s has done A LOT over his career as a fitness professional, but is now doing something very unique for fit pros.  In this episode we go deep on marketing fitness to Baby Boomers.  And if you’re not looking at trying to at least add some type of programming for this extremely underserved market, then you could be missing out on a huge opportunity.

To Find Out More About Art:

Click Here

What We Cover in This Episode:

  • Why you need to “Plant Your Flag”
  • The biggest mistakes fit pros make in their marketing
  • What words attract boomers and what words repel them
  • How to craft your first marketing piece
  • The best way to attract boomers into your facility
  • How Art used a special assessment tool to attract a never ending supply of clients
  • And much more


Get Art’s Cheat Sheet:

Click Here to Get The Cheat Sheet


Find out more about the Todd Durkin Mastermind Institute CLICK HERE


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