Learn the newest “ninja Facebook marketing tactic”.
Use this one Facebook trick to get new clients.
This is something that drives me crazy. Do you really want to trick people into being your client? And the whole “ninja” thing to me, is the term people use that lack the ability to actually explain what they really mean.
As a fitness professional you should look at Facebook as an amazing opportunity to get in front of your prospective (and current clients) and help them understand your “why”. Your why is the reason people buy from you and Facebook allows you to “tell your story” day after day until they realise you are the solution to their problem.
If you’re approaching Facebook as a way use “secret tricks” to find new clients then you’re missing the point. And your content probably shows this. There is no doubt that Facebook has some great tools to help you attract new clients, but it should be used in conjunction with the rest of your marketing. Have a plan and know what the end goal of what you are doing is.
Have you mapped out a plan, with measurable goals, about how you want to use Facebook? If you’re just on there because everyone else is, then I would highly recommend you stop wasting your time. It’s exactly like we tell our clients about having goals, what can’t be measured can’t be managed. So take a moment and think about why you’re using Facebook, but please don’t say it’s to get as many likes as possible. Although it may help fill your ego, it’s not going to do anything to help improve you business.
So maybe it’s to get your fans to opt in for a free report so that you can get start to market to them via email. Maybe it’s a place for you to tell your story and let people discover your why. Or maybe it’s a place to put up online offers (but I’d warn you, you’ve got to be careful with how you sell via Facebook). Whatever it is, just make sure you have a goal.
What I like to do, and use with my social-media consulting clients, is to strategically use a combination of all of these. We might spend a couple of weeks concentrating on posting really valuable, engaging content that both educates our fans and allows them to get to know us much better. Then after building up this goodwill we will put an offer in front of them, either in the form of an upcoming program we are running, or maybe just a free resource to get their email. Then we might spend a few weeks trying to increase the number of fans on our page, targeting people who fit our demographic. And then we’ll just continue to rotate through these types of combinations.
In closing, have a goal for your Facebook page then make a plan to achieve it. And stop looking for new tricks because Facebook is all about relationship building.